Lenovo

Campaign Details

In order to successfully accomplish Lenovo’s goal, VDO.AI leveraged 3D inventory on desktop and mobile, which was further matched by VDO.AI’s expert audience matching strategy. This resulted in a high-affinity segmentation of audiences across interests, contextuality, demo, etc. The targeting strategy also extended to ad placements with the most relevant of publishers including GSMArena, India Today, NDTV to ensure expected campaign metrics were Delivered.

Since the aim of the campaign was to increase brand awareness and clicks, the campaign was continually optimized to deliver higher views and higher CTRs.