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Lenovo

Lenovo Leverages 3D Impact Creatives To Elevate Engagement And Brand Visibility For Yoga Product Messaging In India

Campaign Overview

Lenovo wanted to improve interaction rates with its new messaging supporting its Yoga range of products and maximize clicks and engagement through innovative 3D Impact Creatives. The brand was looking to target the right set of audiences in India and accomplish its goal of increased brand presence.

Lenovo Leverages 3D Impact Creatives To Elevate Engagement And Brand Visibility For Yoga Product Messaging In India

Campaign Details

In order to successfully accomplish Lenovo’s goal, VDO.AI leveraged 3D inventory on desktop and mobile, which was further matched by VDO.AI’s expert audience matching strategy. This resulted in a high-affinity segmentation of audiences across interests, contextuality, demo, etc. The targeting strategy also extended to ad placements with the most relevant of publishers including GSMArena, India Today, NDTV to ensure expected campaign metrics were Delivered.

Since the aim of the campaign was to increase brand awareness and clicks, the campaign was continually optimized to deliver higher views and higher CTRs.

Results

  • 3.5M
    Impressions
  • 2.7M
    Views
  • 21 Sec
    In-View Time
  • 21K+
    Engagements