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JK Cement
Driving Real-Time Consumer Engagement Through India's First AI-Powered Live Contextual OTT Campaign
Campaign Overview
JK Cement partnered with VDO.AI to launch India's first AI-powered Live Contextual OTT campaign, bringing real-time relevance to live sports advertising. By combining AI-powered creative activation with live match intelligence and surround-screen delivery, the campaign delivered contextual brand experiences that kept pace with every key IPL moment.
How VDO.AI Powered JK Cement's Campaign
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AI-Powered Live Contextual OTT
Introduced India's first AI-powered Live Contextual OTT solution, transforming live IPL moments into dynamic brand experiences through context-aware creative delivery.
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Real-Time Match Data Integration
Connected live match signals with VDO.AI's contextual engine, enabling creatives to adapt instantly as key on-field moments unfolded.
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Surround OTT & FAST Delivery
Executed a surround-screen strategy across high-attention OTT platforms including JioHotstar and Zee5, ensuring JK Cement remained contextually present wherever fans tuned in.
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Real-Time Campaign Optimisation
Refined real-time performance intelligence to continuously optimise audience delivery, ensuring maximum visibility, high-quality impressions and sustained contextual relevance throughout the campaign.
Results
OTT
- 97.47%VCR
- 1.11%CTR
