ICICI Direct

How VDO.AI Powered ICICI Direct's Campaign

• Multi-Layer Contextual Intelligence

  Dexter analysed every layer of content, including on-screen visuals, keywords, transcripts, creator themes and sentiments to identify high-intent investment environments beyond traditional audience targeting.

• Investor Persona Alignment

  Creative messaging was dynamically aligned to male and female investor personas, ensuring contextual relevance based on the content being consumed and the audience most likely to engage.

• Creator-Led Finance Environments

  Campaign was activated across trusted finance creators and publishers including Adam Khoo, Anand Rathi, BQ Prime, Business Today TV, Booming Bulls, ClayTrader and other investment-focused channels, placing ICICI Direct within authentic financial conversations.

• Brand-Safe Contextual Optimisation

  Dexter continuously refined placements in real time while excluding unsuitable environments such as political news and commentary, maintaining contextual relevance, brand safety and high-quality engagement throughout the campaign.