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Hyundai Venue
Hyundai Venue Elevates Feature Discovery Through Interactive Connected TV
Interactive Feature Discovery on Connected TV
Hyundai Venue partnered with VDO.AI to deliver an interactive Connected TV experience designed to bring the brand's key features to life in a high-attention, large-screen environment. The campaign leveraged a remote-enabled CTV format that allowed viewers to actively explore vehicle features through an intuitive on-screen carousel.
How VDO.AI Powered Hyundai Venue's Impact
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Remote-Enabled Interactive CTV Experience
An interactive carousel gallery enabled viewers to navigate through Hyundai Venue's key features using their TV remote, with each frame supported by dynamic visuals and messaging.
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Feature-Led Storytelling
The experience highlighted Hyundai SmartSense Level 2 ADAS, the Curved Panoramic Display, and the Bose premium audio system, aligning product storytelling with features that resonate strongly with the 25–54 age audience.
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Precision Targeting and Optimisation
The campaign leveraged precise audience targeting and continuous optimisation to maximise attention, maintain brand safety, and ensure consistent delivery across premium CTV environments.
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Premium CTV Inventory Alignment
The campaign was delivered across leading Connected TV platforms including JioHotstar, Samsung TV Plus, Zee5, LG Channels, and other high-quality CTV environments, ensuring brand-safe placement within premium, attention-rich content.
Results
CTV
- 93.12% (Surpassing the 80% industry benchmark)VCR
