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Hyundai
Hyundai Redefined Live Sports Advertising with India's First AI-Powered Live Contextual CTV Campaign
Campaign Overview
To transform how brands engage audiences during live sports, Hyundai partnered with VDO.AI to launch India's first AI-powered Live Contextual CTV campaign. By combining real-time match intelligence with AI-driven creative activation, the campaign delivered contextually relevant messaging aligned with key in-game moments, enabling Hyundai to engage viewers when attention and emotions were at their highest.
How VDO.AI Powered Hyundai's Live Contextual Campaign
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AI-Powered Live Contextual CTV
Developed India's first AI-powered Live Contextual CTV technology to dynamically serve creatives based on live match events.
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Real-Time Match Data Integration
Integrated live match data with AI-powered decisioning to trigger contextually relevant creatives the moment key events unfolded.
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Cross-Platform OTT & FAST Delivery
Executed a surround-screen strategy across high-attention CTV and OTT platforms including JioHotstar and Zee5, ensuring Hyundai remained contextually present wherever fans tuned in.
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AI-powered Data Optimisation
Real-time performance monitoring enabled continuous optimisation of audience delivery, maintaining high-quality impressions and consistent contextual messaging throughout the campaign.
Results
CTV
- 94% (Surpassing the 85% industry benchmark)VCR
