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Hyundai
Hyundai Boosts Digital Engagement With VDO.AI's Performance-Optimized High-Impact Online Video Solutions
Campaign Overview
Hyundai, widely recognized for its commitment to quality, innovation, and sustainable automobile manufacturing, sought to bolster its digital presence in Korea by amplifying brand visibility and engagement with its intended audience. To achieve and benefit from this goal, it leveraged VDO.AI’s Online Video Solution.
Campaign Details
VDO.AI collaborated closely with Hyundai to develop and implement a tailored online video strategy that aligned with the brand's existing marketing initiatives and helped it expand its reach through performance-optimized solutions.
Extensive publisher partnerships allowed audience reach across premium ad placements, including desktop, mobile, tablet, and OTT platforms and drove significant engagement.
The contextual relevance of a webpage was combined with Hyundai's branded content and delivered suitable engaging experiences.
Effective affinity and multidimensional targeting was implemented to generate relevant reach and avoid ad wastage.
Granular campaign reports and 24/7 real-time insights contributed to demographic accuracy and ensured that ads delivered a maximum ROI.
Results
- 0.67% (Higher than the industry average of 0.25%)VCR
- 98.02% (Higher than the industry average of 97.55%)Engagement Rate
- +62.3%Unaided brand awareness
- 24 SecIn-View Time
