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Harlem Globetrotters
VDO.AI Elevates the Harlem Globetrotters' Philadelphia Event with Engagement-driven CTV Advertising
Campaign Overview
The Harlem Globetrotters, renowned for their captivating basketball performances, joined forces with VDO.AI to capitalize on its interactive CTV ad unit for their highly anticipated February 2023 event in Philadelphia. The primary objective was to boost awareness, extend their reach, and drive ticket bookings for the event.
Campaign Details
VDO.AI devised a comprehensive strategy centered around the Harlem Globetrotter’s objectives:
Precise audience targeting backed by Contextual AI was employed, ensuring that the ads reached both loyal fans and potential attendees within Philadelphia.
Compelling CTV ads were seamlessly integrated into popular streaming platforms, ensuring a high viewership and engagement.
Regular data analysis allowed for campaign adjustments in real-time, focusing resources on the most effective strategies.
VDO.AI's CTV ad unit allowed for interactive features like QR codes within the ads, enabling viewers to directly access event details, ticketing options, and exclusive offers without leaving their screens.
Results
- 97% (Higher than the industry average of 95%)VCR
- 2.3% (Higher than the industry average of 0.02%)Engagement Rate
- 82%View Through Rate
- 8.89 SecAverage Time Spent
