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Haldiram's
Haldiram's Enhances Festive Visibility and Consideration with VDO.AI
Driving Digital Engagement During the Festive Season
During the festive period, Haldiram's partnered with VDO.AI to drive visibility and consideration through a DCO-powered vernacular CTV campaign. Language-specific creatives enabled the brand to connect more meaningfully with regional audiences in high-attention, living-room environments, ensuring relevance during peak festive viewing moments and supporting discovery across key stages of the consumer journey.
How VDO.AI Powered Haldiram's Festive Impact
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DCO-Powered Vernacular CTV Creative
Language-led, hyperlocal creative adaptations across Hinglish, Tamil, and Telugu ensured messaging remained culturally and regionally relevant while maintaining a consistent brand narrative.
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Festive-First Creative Personalisation
Dynamic creative optimisation enabled contextual alignment with festive consumption moments, enhancing message resonance across regions.
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Relevant Audience Targeting
The campaign leveraged VDO.AI's audience intelligence to reach households aligned with festive viewing and shopping consideration behaviours.
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Selected CTV Platform Delivery
Ads were delivered across carefully chosen CTV platforms including Zee5, JioHotstar, MX Player, OnePlus TV, and LG Channels, ensuring quality exposure within high-attention viewing environments.
Results
CTV
- 96.04% (Surpassing the 80% industry benchmark)VCR
- 0.03%Scan Rate
