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Del Taco
The Flavor of Success: Del Taco's Better Mex Campaign with VDO.AI's Advanced Display and CTV Ads
Campaign Overview
Del Taco, a prominent fast-food brand in the United States, embarked on a mission to bolster its brand presence through the 'Better Mex' initiative. Seeking to make a significant impact in the highly competitive market, Del Taco joined forces with VDO.AI to leverage its Advanced Display - 3D Impact and Connected TV (CTV) Advertising.
Campaign Details
VDO.AI seamlessly integrated its captivating and highly innovative 3D Impact and CTV ads on desktop, mobile, and Connected TV, empowering Del Taco to enhance brand interactions with clear message delivery and appealing visuals that leave a lasting impression and amplify overall brand appreciation.
VDO.AI unleashed the transformative potential of responsive animations and QR wrappers with clear CTA to enhance the user experience.
Through the utilization of 3P data analysis and contextual targeting, these versatile and responsive animations were able to engage households across the United States, captivating food enthusiasts and resulting in elevated brand recognition and a stronger audience rapport.
VDO.AI provided detailed real-time reports and a highly specialized campaign management team with 24/7 support to help Del Taco optimize the campaign in order to maximize impact and achieve higher ROI & engagement.
Results
- 98.24% (Higher than the industry average of 95%)VCR
- 0.18% (Higher than the industry average of 0.10%)CTR
- 2.61%Engagement Rate
- 12 SecAverage Time Spent
