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Bajaj Triumph
Bajaj Triumph Personalised CTV for Distinct Rider Mindsets with VDO.AI
Campaign Overview
Bajaj Triumph partnered with VDO.AI to engage premium motorcycle audiences through an affinity-based DCO CTV campaign. The campaign adapted messaging for three distinct rider cohorts; Rider Community, Adventure Seekers and Lifestyle Enthusiasts. With QR-enabled engagement and premium CTV distribution, the campaign created more personalised brand experiences while driving viewers from high-attention viewing environments towards deeper exploration.
Challenges Faced by Bajaj
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Reaching Distinct Rider Communities
Bajaj Triumph needed to connect with diverse motorcycle audiences whose interests and riding motivations differed across communities.
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Making Premium Motorcycle Messaging More Relevant
With different riders drawn to different aspects of the riding experience, the campaign needed messaging that could adapt to individual audience affinities.
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Moving Beyond One-Size-Fits-All CTV Communication
A single message across audiences could limit relevance. Bajaj Triumph needed a more personalised CTV experience that could reflect different rider mindsets at scale.
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Driving Deeper Brand Engagement
The campaign needed to create opportunities for viewers to explore the brand beyond the initial CTV impression and continue their interaction through a direct, actionable experience.
How VDO.AI Powered Bajaj's Campaign
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Affinity-Based DCO CTV Wrapper
Tailored messaging for Rider Community, Adventure Seekers and Lifestyle Enthusiasts, dynamically adapting the CTV experience to each audience affinity.
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QR-Enabled Cross-Screen Engagement
The CTV experience incorporated QR functionality to give viewers a direct path to continue exploring the brand beyond the television screen.
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Premium CTV Delivery
The campaign reached audiences across premium CTV environments including JioHotstar, Samsung TV Plus, ZEE5 and LG Channels.
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Audience & Performance Optimisation
VDO.AI's audience intelligence and performance stack enabled continuous refinement of targeting, placements and creative variations.
Results
CTV
- 97.14%VCR
