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ASUS
ASUS Reimagined CTV for Interactive Product Discovery with VDO.AI
Campaign Overview
ASUS partnered with VDO.AI to transform CTV from a passive product showcase into an interactive product discovery experience. The campaign used a CTV Carousel with QR integration to create distinct journeys for different product ranges, matching audience signals and content environments with relevant product narratives across Vivobook, Zenbook and ROG.
Challenges Faced by Asus
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Breaking Through a Saturated Laptop Category
With laptop specifications increasingly reaching parity, ASUS needed to create stronger differentiation and give consumers a reason to connect with each product range.
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Managing Multiple Product Narratives
With multiple ranges being promoted together, ASUS needed distinct communication journeys that could give each product story the right context and attention.
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Reaching Different Use-Case Audiences
Vivobook, Zenbook and ROG speak to different needs across productivity, lifestyle and gaming. The campaign needed to connect each product narrative with the audiences most relevant to it.
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Driving Deeper Product Discovery
Traditional CTV formats primarily delivered awareness. ASUS wanted to create an experience that encouraged viewers to explore products and move closer to consideration.
How VDO.AI Powered Asus's Campaign
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Interactive CTV Carousel
Introduced a dynamic CTV Carousel with QR integration, allowing multiple ASUS products to be showcased within an interactive viewing experience.
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Audience-Led Product Narratives
Matched distinct audience cohorts with relevant product stories across Vivobook, Zenbook and ROG, creating more intentional discovery journeys.
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Dynamic Product Messaging
Rotating product features within the CTV experience kept product communication dynamic and sustained attention across different product ranges.
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Cross-Screen Consideration Journey
QR integration created a direct bridge from the CTV experience to deeper product exploration, extending the journey beyond the television screen.
Results
CTV
- 95.12%VCR
- 0.03%Scan Rate
