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American Rodeo
American Rodeo’s Hype-building Success for its Western Weekend Event with VDO.AI's Impactful CTV Ads
Campaign Overview
American Rodeo, a renowned brand in the world of Western Sports and Entertainment, embarked on a mission to elevate its annual American Western Weekend event by leveraging VDO.AI’s high-performing CTV Advertising. The objective was to boost brand equity and sell a record number of tickets within the limited time frame.
Campaign Details
VDO.AI empowered the American Rodeo with immersive 30-second CTV ads that emphasized the appeal and excitement of the American Western Weekend event.
Effective targeting strategies, including affinity and multidimensional contextual targeting, were deployed to segment audiences based on Western sports, rodeos, and live entertainment enthusiasts for the right message delivery and result.
Interactive features, such as a QR wrapper with a clear CTA for instant ticket booking, enabling the Screen2Screen feature. VDO.AI provided American Rodeo with 24/7 live analytics to monitor campaign performance and facilitate timely refinements.
Results
- 97% (Higher than the industry average of 95%)VCR
- 0.067% (Higher than the industry average of 0.02%)Engagement Rate
- 13.9 SecAverage Time in View
