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Acer
Acer Strengthened Back-To-School Awareness By Driving Portfolio-Wide Visibility Through An Animated CTV And OTT Wrapper
Campaign Overview
To amplify visibility for its Back-to-School laptop portfolio, Acer partnered with VDO.AI to deploy an Animated CTV & OTT Wrapper across premium CTV and OTT platforms. Powered by real-time product synchronisation, the wrapper dynamically mirrored the laptop featured in the video ad, giving every product dedicated visibility within a single creative. Combined with precision audience targeting, the campaign effectively engaged both students and parents throughout their purchase journey.
How VDO.AI Powered Acer's Campaign
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Animated CTV/OTT Wrapper
Leveraged VDO.AI's Animated Wrapper format to seamlessly showcase multiple Acer laptop models within a single immersive creative, giving every product its moment to stand out.
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Real-Time Product Synchronisation
Dynamically sequenced product messaging within a single creative, ensuring each laptop received dedicated visibility at the most relevant moment.
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Scene-Aware Dynamic Overlays
Layered contextual product highlights over the video experience, reinforcing key features without disrupting viewer engagement.
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Cross-Screen Audience Delivery
Executed a consistent cross-screen strategy across premium platforms including JioHotstar, MX Player and ZEE5, supported by precise audience targeting to reach high-intent students and parents.
Results
CTV
- 96.36% (Surpassing the 85% industry benchmark)VCR
OTT
- 80.55%VCR
- 1.32%CTR
