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Acer
Acer's Diwali Sale Campaign Fueled By The Unstoppable Power Of VDO.AI's CTV & OTT Ads
Campaign Overview
Acer is a reputed multinational hardware and electronics corporation that is famous for producing high-performing and sturdy laptops around the world. To streamline its festive sales, it leveraged VDO.AI's CTV & OTT solutions to drive innovation and experience for its business.
Campaign Details
Pre-Diwali 2022, Acer identified the need to make its upcoming Diwali Sale campaign more technologically innovative and convincing to win the war of customer attention. For this, the brand decided to leverage VDO.AI's CTV technology and mobile environments for its 10-day campaign to engage audience across multiple screens.
To help Acer achieve its goal, VDO.AI implemented a range of strategies and technologies and tailored a 20 second video ad campaign which ran across the OTT & CTV platforms, each of which were allocated with 50% budget.
VDO.AI's customized digital experiences backed by AI technology and live analytics provided for extensive performance measurement.
Results
- 96.16%VCR
- 0.08% (Higher than the industry average of 0.02%)Engagement Rate
- 21%Interaction Rate
- 10 SecAverage Time Spent
