A guide for ecommerce publishers on how to monetize their platform effectively
Most e-commerce publishers' revenue plans focus on advertising. However, diversification is occurring. The COVID-19 outbreak and a sudden shift in consumer behavior prompted e-commerce businesses to monetize their platforms to remain cash-flow positive. Because of long-term shifts in consumer behavior and growth in e-commerce ad spending by brands and marketers, these publishers have been experimenting with e-commerce and affiliate programs.