- Advertiser Suite
- Publisher Suite
Times internet uplifts revenue margins with VDO.AI
Campaign Overview
Times Internet, an internet publishing company and the digital arm of the Times Group was keen to expand its monetization possibilities. It sought to scale its entire inventory and record a lower bounce rate by leveraging programmatic demand.
Campaign Details
Times Internet partnered with VDO.AI to fulfill its monetization goals. VDO.AI provided Times Internet with the latest tools and technologies, including a premium supply platform, optimized sending inventory, and a self-serve dashboard, and sophisticated transaction models to maximize the value of its inventory and deliver better ad experiences to its customers. After adapting to VDO.AI’s stellar solutions and native video ad unit, Times Internet could package, price, and sell great PMP deals along with increased page views, driving a boost in revenue streams.
Results
Times Internet successfully improved its ad inventory and diversified revenue streams.
- 1-1.5Mdaily page views
- 3%decrease in bounce rate
- 300%uplift in the overall revenue margins
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