Holiday shopping increases demand for products and services. Advertisers can leverage this opportunity to improve brand awareness and drive repeat purchases. Although the profound shifts in consumer habits will continue to shape the 2022 holiday season, it will be much different from the past two years since consumers will finally feel safe gathering in person after the pandemic. There is a great chance that this year will surpass prior sales records.
The best way is to start early and adapt to newer technologies to connect with shoppers in the right way and at the right time.