Campaign Details

The NBA's campaign aimed to elevate fan engagement to new heights by targeting a highly specific group of NBA fans. To achieve this goal, VDO.AI implemented multiple innovative solutions, such as custom branded canvases and action-driven QR codes. These cutting-edge technologies were paired together to create a truly immersive and engaging experience for fans, bringing them closer to the action like never before. The result was a campaign that captured the attention and excitement of fans, driving unprecedented levels of engagement and enthusiasm throughout the NBA community.