Saksham Grewal in Publishers
57% Higher Engagement? VDO Shots is the Game-Changer
September 1, 2025 2 min read
Publishers, let's face a simple truth: Attention Drives Revenue. If your content isn’t engaging, your ad performance will suffer. And your...
Vartika Manchanda in Advertisers
Decoding India’s Festive Season 2025: Consumers, Celebrations, and Commerce
August 29, 2025 4 min read
India’s festive season has always been a cultural crescendo where sentiment, aspiration, and commerce converge. In 2025, the trend continues. VDO.AI’s...
Saksham Grewal in Publishers
Snackable Meets Scrollable: How VDO Shots Transforms the Reader Experience
August 28, 2025 2 min read
In today’s digital world, attention is fleeting. Readers scroll, swipe, and skim faster than ever, often missing even the most well-crafted...
Saksham Grewal in Publishers
Built for Speed, Designed for Scale: The Tech Architecture Powering VDO Shots
August 22, 2025 3 min read
When your team asks, "Will this integrate with our tech stack?" before adding a new video feature, it shows they care...
Saksham Grewal in Advertisers
Engineering Festive Impact: Inside VDO.AI’s Full-Funnel Festive Ad Suite
August 14, 2025 3 min read
As India ushers in another vibrant festive season, the stakes for brands have never been higher. Every year, the festive season...
Programmatic
Decoding Google’s Latest Delay on Third-Party Cookies Depreciation
April 29, 2024
4 min
What If We Told You Black Friday Just Got Even Blacker?
November 16, 2023
3 min
Unraveling the Influence of Generative AI on Programmatic Media Buying
November 8, 2023
3 min
Why Programmatic Transparency Is Crucial For CTV Revenue Growth
October 17, 2022
3 min
Ad Tech & Ad Ops
Boost Your Website’s Revenue with Expert Ad Placement Strategies!
According to Statista, the global advertising industry expects to grow by about 6 percent to a record-high...
August 24, 2023
6 min
IAB Video Ad Standards: A Comprehensive Guide
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted...
May 3, 2022
7 min
How CTV Advertisers Enhance User Engagement Using QR Codes?
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code...
April 18, 2022
6 min
2022 Predictions: What Can Publishers Expect?
Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies...
December 2, 2021
3 min