Somdatta in Publishers
AdTech Predictions for 2023: Trends for Publishers to Catch Up
January 16, 2023 4 min read
Things are moving fast in the ad tech industry. While 2022 was seemingly a good year for the industry, 2023 looks...
January 16, 2023 4 min read
Things are moving fast in the ad tech industry. While 2022 was seemingly a good year for the industry, 2023 looks...
November 28, 2022 4 min read
Owing to economic uncertainty and subscription slowdowns, media owners who offer a pure subscription model are shifting to ad-supported video streaming...
November 21, 2022 4 min read
With giant streaming platforms embracing ads, CTV landscape is becoming advertiser-friendly, making it convenient for advertisers to connect with audiences with...
November 14, 2022 4 min read
Advertising budgets are at their highest in the fourth quarter and bring lucrative opportunities for publishers to earn significant revenue. Advertisers...
November 7, 2022 4 min read
As per a study, publishers will be able to tap into a fast-growing revenue stream by leveraging in-app ads as a...