Mehak Chawla in Ad Tech & Ad Ops Programmatic
Advent Of A Cookieless World
November 19, 2020 4 min read
Just like the cosmological model of the Big Bang Theory, the internet also witnessed a big bang: The Cookies, which changed...
November 19, 2020 4 min read
Just like the cosmological model of the Big Bang Theory, the internet also witnessed a big bang: The Cookies, which changed...
June 8, 2020 5 min read
Before the advent of programmatic advertising, all the inventory exchange was carried out as direct deals. Advertisers and publishers would go...