Sumedha in Programmatic
Everything You Need To Know About OTT Advertising
March 21, 2020 4 min read
Over-the-top streaming media service, OTT has risen above cable television in no time. And with it, the OTT Advertising has become...
Mehak Chawla in Digital Marketing
The 5Is Of Marketing | Embedding Better Online Engagement
March 18, 2020 3 min read
The marketing funnel, which consists of - Awareness, Consideration, Conversion, Loyalty, and Advocacy - is a faulty metaphor. It is more...