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blockchain in digital advertising

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Mehak Chawla in Ad Tech & Ad Ops

Blockchain In Digital Advertising: The Answer To Industry’s Trust Gap

April 11, 2020 4 min read

We come across data breach scandals on a frequent basis - people getting tracked with hidden cookies, giving permissions unconsciously. Advertising...

ad discrepancy

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Sumedha in Programmatic

Tips For Shrinking The Ad Discrepancy

April 8, 2020 4 min read

One of the biggest issues for advertisers as well as publishers these days is ad discrepancy. A lot of efforts are...

Keyword Blacklisting

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Sumedha in Ad Blocking

Keyword Blacklisting Causing A Drop In Publisher’s Ad Revenue

April 4, 2020 3 min read

Keyword blacklisting has been on a rise to hit the publishers harder than ever now. As COVID-19 spreads all over the...

contextual targeting

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Mehak Chawla in Ad Tech & Ad Ops

Contextual Targeting | The Perfect Match Of Context with Emotions

April 1, 2020 4 min read

Ever since Google announced to go cookie-less by the year 2022, the face of digital advertising is expecting a reboot. Up...

ad retargeting

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Sumedha in Ad Tech & Ad Ops

Ad Retargeting As A Key Strategy To Make The Most Of The Ad Spends

March 28, 2020 4 min read

Ad Retargeting has proved to be one of the most effective ways for marketers in recent times. The process of retargeting...