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leveraging geo targeting

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Sumedha in Digital Marketing

Leveraging Geo-Targeting As A Marketing Strategy

April 18, 2020 4 min read

Geo-targeting is the process of using the geographical location of a user in order to serve specific content. The geographical location...

re-evaluate video advertising strategies

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Mehak Chawla in Ad Tech & Ad Ops

Re-evaluate Your Video Advertising Strategies Today

April 16, 2020 2 min read

Video advertising varies from one publisher to another. The big premium publishers have completely different requirements when compared to the majority...

supply path optimization

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Mehak Chawla in Programmatic

Supply Path Optimization: Benefits & Challenges

April 16, 2020 6 min read

Supply Path Optimization is the act of cutting down and reducing bid requests through an algorithm used by the demand-side platform....

Ad Inventory

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Sumedha in Revenue Optimization

Establish The Value Of Your Ad Inventory With These Tips

April 16, 2020 4 min read

The utmost important thing that advertisers are on the lookout for is to find the best space to display their ads....

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Sumedha in Programmatic

Digital Out Of Home Media | The Advent And Rise In India

April 16, 2020 5 min read

Marketing is essential for all kinds of businesses. And if you look around yourself, you'll notice one of the most intriguing...