Jaanvi Arora in Advertisers
Beyond Gen Z: Meet the Forgotten Power Consumers
May 2, 2025 2 min read
In India’s rapidly evolving consumer landscape, Gen Z often steals the spotlight. As digital natives, their influence on trends, social media...
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Jaanvi Arora in Advertisers
CTV, OTT & The Rise of Contextual Advertising
April 4, 2025 3 min read
Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? Adapt or get skipped! In a world where audiences binge-watch, skip ads in seconds,...
Harshita Mittal in Advertisers
Sports Advertising in the US: A Game-Changer in 2024 and an Even Bigger Play in 2025
February 4, 2025 3 min read
Where does your sports advertising spend really go, and is it actually driving value? Sports have always been a goldmine for...
Harshita Mittal in Advertisers
2025 Advertising Goldmine: How Brands Can Dominate Q1 and Q2 in India
January 30, 2025 5 min read
India is brimming with opportunities for advertisers to amplify engagement, broaden their reach, and maximise ROI. With 2024 setting the benchmarks...
Vartika Manchanda in Advertisers
The Matters of Marketing: Decoding the Forces Redefining Marketing in 2025
January 23, 2025 3 min read
As we step into 2025, the world of marketing is undergoing seismic shifts. From the rise of intentional consumers to the...