Sumedha in Ad Tech & Ad Ops
What is an ad tag? How do they Work? The Definitive Guide
June 3, 2020 3 min read
As trivial and minimalist the Ad tags look from the outside, the more important they are from the inside. These little...
Sumedha in Digital Marketing
How Brands Are Getting Creative During COVID-19
May 21, 2020 4 min read
As the COVID 19 pandemic offers humanity with unprecedented challenges, companies around the world find ways to cope and adapt to...
Sumedha in Ad Tech & Ad Ops
AdTech Predictions 2020: The Rise of Contextual Advertising
May 16, 2020 3 min read
AdTech Predictions estimate that 2020 be a defining age for the AdTech industry. So far AdTech has enjoyed rapid and unrestricted...
Sumedha in Ad Tech & Ad Ops
Advertising During COVID-19 Crisis | Do’s and Dont’s
May 12, 2020 3 min read
As the world continues to combat COVID-19, economies across continents prepare to find their footing in these unprecedented times. An increasing...
Sumedha in Ad Tech & Ad Ops
Cookie-Less Internet: The Future Of Digital Marketing
May 6, 2020 3 min read
The internet has been drastically taken aback by Google's announcement that it has planned to go cookie-less with the chrome browser....