What Will Drive Publisher Revenue in 2026? Explore with VDO Maxview
Reading Time: 3 minutesOver the past few months, publishers told us the same thing ie. falling engagement, stricter ad rules, growing user fatigue, and much more. From newsrooms in Delhi to growth teams in California, one question echoed everywhere –
How do we keep readers scrolling when their attention span is 8 seconds?
One of our publisher partners summed it up perfectly:
“Our ads perform well, but readers don’t stay long enough. We need formats that engage them without interrupting their experience.“
We listened. We understood. And built something to solve it ie. VDO MaxView, a new ad format that redefines how engagement and experience can work together. Because in 2025, great monetization can’t come at the cost of user trust.
The Engagement Decline
Engagement has been dropping across the open web. Traffic is stable, but session depth isn’t. Readers bounce faster. Scroll less. and Engage lesser. Meanwhile, Google’s evolving standards are reshaping what “good advertising” means. The focus has shifted from more ads to better experiences. Pop-ups, auto-plays, and layout shifts now hurt both visibility and credibility.
Across publishers, we saw the same trends repeat:
- Standard display viewability dropped by nearly 25%.
- Scroll abandonment rose, even on high-quality stories.
- CPM growth slowed as ad fatigue set in.
Publishers weren’t short on impressions. They were short on attention. That’s when we realized the next chapter of ad monetization wouldn’t be about selling more space, it would be about creating space that works smarter.
Every publisher wants visibility. But no one wants disruption. When we spoke with publisher partners across markets, one insight stood out:
“The next generation of ads must feel like content with relevancy, fluidity, and be built for the scroll.”
This became our blueprint. The future belonged to formats that blended in beautifully and performed better because of it.
VDO MaxView is our latest innovation and a high-impact interscroller ad format that turns every scroll into an opportunity.
This design philosophy transforms a static placement into a dynamic experience. It feels organic, immersive, and balanced: the way digital storytelling should. Here’s what makes MaxView stand out:
The result is simple.
Readers stay longer. Ads perform better. Publishers earn more.
Across early tests, MaxView consistently improved viewability scores and retention rates. Engagement went up. Fatigue went down. And monetization followed.
Built With, Not For Publishers
Like every innovation at VDO.AI, MaxView started with a conversation. Each feature, from scroll-trigger timing to creative motion was refined with real publisher feedback. Every test shaped what the product became.
We didn’t invent VDO MaxView in isolation. We co-created it with the community that keeps digital media alive. Because for us, great monetization has never meant more ads. It’s always meant better experiences.
Experience Is the New Currency
In 2025, attention is the most valuable metric. And experience is the only way to earn it. With formats like VDO MaxView, publishers can deliver ads that complement content, not compete with it. It’s how you sustain engagement, retain trust, and scale revenue, all at once.
When engagement falls, experience must rise. VDO MaxView was built for that moment. If you want to see it in action and explore more, let’s connect. Drop us a “Hi” at hello@vdo.ai or check out the demo.
