7 Years of VDO.AI: Journey and Future Plans
Reading Time: 4 minutesJust some years ago, our small team was celebrating our first video ad. Since then, with over 100 passionate people at VDO.AI, we’re using interactive ad formats with Clickable and QR Code Elements, powering campaigns for Fortune 500 Brands. By consistently putting in the effort, we’ve been acknowledged for our innovation in the Ad Tech space. Building our own AI recommendation mechanism, taking constructive criticism from the publishers, and hustling got us to expand to several global markets.
But before we scaled and succeeded, there was a moment, quiet yet defining, that set it all in motion.
The Moment It All Began
In 2018, the founders, Amitt Sharma and Arjit Sachdeva could foresee what gap we wanted to fill in the advertising: publishers were not able to generate profit from the rapidly growing demand for video content. Drawing on their experience in digital media, they set out to solve this issue by founding VDO.AI under Z1 Tech.
Starting from a small setup in Delhi, the partners expanded and eventually moved to Gurugram, where we built an AI-powered platform designed to maximise publisher’s revenue. This was achieved through displaying targeted, non-intrusive video ads that enhance the user experience. Our innovative approach quickly gained popularity, allowing us to partner with a diverse range of brands and publishers.
Powering Campaigns for Global Brands
As our technology advanced, our goals evolved. Consequently, we quickly discovered that we were working with some of the most recognisable businesses in the world. For example, managing campaigns for companies like KFC, Flipkart, Swiggy, WWE, and many more became pivotal points in our history. Additionally, we partnered with NDTV, Publir, YouWeekly, and many more. These collaborations forced us to adapt our products, grow our solutions, and produce quantifiable outcomes on a worldwide scale. Every campaign has its own set of difficulties, including strict deadlines, high standards, and the requirement for faultless performance. However, our reputation and faith in our capacity to produce at scale increased with each success, establishing VDO.AI as a trusted programmatic video advertising partner for global brands and publishers.
Using Innovation as a Driver, Not Just a Dialogue
At VDO.AI, AI is the core of our business. We saw right away how revolutionary artificial intelligence could be in digital advertising. To create algorithms that could evaluate context, anticipate user preferences, and present hyper-relevant video advertisements across CTV, OLV and display settings, our engineers put forth endless effort. Our contextual targeting engine is embedded in our versatile ad formats, like VDO+ and VDO MaxView, solutions that have raised the bar for engagement and revenue. We’ve assisted our partners in reaching audiences, via our video stack’s targeting capabilities to establish meaningful connections with them by staying ahead of the curve.
Budding From A People-First Culture: From 5 to 150+
Our team has powered our growth from five people to over 150. Indeed, we think that when everyone feels heard, respected, and free to take chances, innovation thrives. We have therefore made an investment to create a culture that values cooperation, lifelong learning, and work-life harmony. At VDO.AI, we are committed to creating an environment that encourages both meaningful friendships and professional growth. Our diverse staff brings together talent from all over the world., which enhances our culture and extends our viewpoints, making us one of the best places to work in AdTech.
Recognitions That Reinforced Our Ideas
Along the way, industry leaders and peers have recognized our efforts . As a result, we have earned awards for innovation, best-in-class video advertising solutions, and outstanding workplace culture. VDO.AI won the Best CTV Partnership award at Agency Reporter’s CTV Awards, Best Use of CTV Advertising award at e4M’s Play Streaming Media Awards, and Excellence in Innovation in Video Marketing at the Financial Express MarTech Summit and Awards. We are also proud to have built a strong community of over 10,000 followers on LinkedIn. These accolades are a reflection of the passion and dedication our team brings to the table every day. While awards are gratifying, our true reward lies in the success of our clients and the impact we create together.
Looking Ahead
We acknowledge our progress till date, but we keep our eyes on the future. We stay on the cutting edge of the ever-evolving field of digital advertising.
Now, we intend to expand our product line, enter new international markets and step up our efforts in AI and machine learning. We are eager to explore new frontiers in immersive video, privacy-first advertising and data-focused storytelling. Our mission is to continue helping brands and publications thrive in an increasingly digital world.
Explore our Creative Showcase and Case Studies to see how we can help your business grow in this changing Ad Tech landscape.
Team Work Makes The Dream Work
Currently, VDO.AI provides more than 20 billion ad impressions per month to 10,000 businesses and more than 2,000 web publishers in different countries.
We’re still dedicated to providing excellence, encouraging innovation and creating continuing partnerships as we anticipate reaching new milestones.
