The CTV user base is booming, with projections showing rapid growth by 2025: 238.3 million users in the US and 40 million in India. This surge opens up significant opportunities for advertisers to reach vast audiences through targeted and impactful advertising on streaming platforms.
CTV advertising represents a growing opportunity for advertisers to reach their target audiences with precision, creativity, and accountability. By harnessing the power of connected TV platforms, advertisers can unlock new avenues for growth, engagement, and success in the digital landscape.