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WWE
Wrestling For Fan Engagement Using AI-powered CTV Strategy For WWE’s Wrestlemania
Campaign Overview
World Wrestling Entertainment (WWE), an integrated media organization and recognized leader in global entertainment, partnered with CTV leader VDO.AI to infuse innovation, deliver brand awareness, and ultimately ticket sales for their highly-anticipated annual professional wrestling event, WrestleMania. The campaign aimed to reach their core WWE fan base along with those who have an interest in live events, entertainment, and live streaming content, with a focus on males between the ages of 18-35.
Campaign Details
VDO.AI's team of experts leveraged device-level insights and a deep understanding of the media and sports entertainment industries to deliver extraordinary results for their client, WWE. VDO.AI took the first mover advantage of the new technology SIMID, which supports ads in safe and secure environments.
By conducting extensive research and development, the team was able to align it with WWE's goals. A high-impact CTV activation was scaled by layering IP-enabled data sets such as location and device.
The cross-device compatible CTV overlays and branded canvases delivered fans a strip-like engagement panel at the bottom of their screen that provided a QR code and directions to use their device remote (ROKU, Apple+, or Firestick) to navigate to one of three images of top wrestler talent and click to vote in real-time.
Results
- 0.06% (Higher than the industry average of 0.02%)Engagement Rate
- 98.06% (Higher than the industry average of 95%)VCR
- 22.4 SecAverage In-View Time
- 17,000+Interactions
