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Vancouver

Unlocking Household Engagement: Vancouver Aquarium's Success with VDO.AI's CTV Ads

Campaign Overview

Vancouver Aquarium, a renowned hub of marine life exploration and conservation, partnered with VDO.AI to leverage its remote-based and high-performing Connected TV (CTV) advertising solutions. The goal was to promote their Nature Ninja's Adventure event in Vancouver, Canada, with a focus on maximizing audience engagement and household-level targeting.

Unlocking Household Engagement: Vancouver Aquarium's Success with VDO.AI's CTV Ads

Campaign Details

VDO.AI's campaign analysts conducted thorough research and segmented the target audiences into three categories: affinity audiences (those with a pre-existing interest in marine life), in-market audiences (individuals actively seeking family activities), and third-party audiences (potential visitors sourced from relevant external data).

To foster engagement, VDO.AI enabled multiple attribution features within the CTV campaign, including a QR code. This QR code directed users to the Adventure Aquarium's website, encouraging them to learn more and plan their visit.

CTV activations were enabled based on location datasets and geo-fencing, ensuring that the campaign delivered a tailored experience to users within specified geographical areas. This prevented ad wastage and ensured that the right people received the message.

VDO.AI's precise measurement and real-time reporting bolstered the campaign achievements of Adventure Aquarium. This expertise facilitated comprehensive analysis, strategy optimization, and improved outcomes for a successful advertising initiative.

Results

  • 98% (Higher than the industry average of 95%)
    VCR
  • +11%
    Lift in Message Awareness
  • 0.6%
    Click-Through Rate