Download Report
- Advertiser Suite
- Publisher Suite
Tyaani
Luxury Meets Location: Tyaani’s CTV Precision Campaign with VDO.AI
Hyperlocal Engagement on the Big Screen
To drive store footfalls during its Winter Sale, Tyaani Jewellery, a Karan Johar brand, collaborated with VDO.AI to craft a CTV-only campaign designed for impact. The objective was to reach affluent, fashion-forward audiences across India and guide them to the nearest Tyaani store using QR-powered, geo-personalized creatives.
How VDO.AI Turned CTV into a Store Locator
-
Personalized Videos by City
Each creative was customized to feature a local Tyaani store covering Delhi, Bangalore, Hyderabad, offering relevance that resonates.
-
Map Locator Tech with QR CTA
Integrated Map Locator technology turned every CTV screen into a discovery tool. Viewers could scan the on-screen QR code to instantly locate the nearest Tyaani store, turning passive viewing into active store-seeking.
-
Exclusively on High-Impact Platforms
The campaign ran only on Jio and Hotstar, two of India’s most popular OTT platforms, ensuring brand-safe environments and high attention spans.
-
CTV-Focused Strategy for Luxury Retail
With elegant visuals and a clean narrative, the campaign maintained the luxury brand feel while tapping ensuring elevated brand perception.
Results
- 1.4 M+Impressions
- 95.08% (Well Above The Industry Benchmark of 85%)VCR
- 0.03% (1.5x The Industry Standard)Scan Rate
