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Singapore Tourism
Discovering The Best Of Singapore: An Engaging CTV Ad Strategy By VDO.AI For Singapore Tourism To Reach New Audiences
Campaign Overview
Singapore Tourism, the national marketing and sales organization for Singapore wanted to drive interactions with large audiences of potential travelers through their latest campaign- 'Reimagine Your Next Escape'. The brand aimed to make the most of the holiday season, and thus partnered with VDO.AI to launch a video campaign reaching prospects through digital content on CTV.
Campaign Details
VDO.AI ran result-driven video experiences across big screens to generate maximum impact for the brand.
QR-wrapped CTV Carousel ads were delivered to foster interactivity and ensure that the campaign remained relevant and fresh throughout.
CTV ads were integrated into the desktop and mobile experiences to widen the scale and ensure that the message is delivered to the right audience at the right time.
Custom video blends were created by using IP-enabled data sets and targeting. Remarketing was done to users in specific locations via geo-fencing to entice viewers to spend their holidays in the lush vegetation of Singapore.
Results
- 97.06%VCR
- 3800+Scans
- 17,024+Interactions
- +21.3%Brand Favorability
