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Playa
Playa Hotels & Resorts Leverages CTV Advertising To Boost Engagement And Drive Bookings In 12 Markets
Campaign Overview
Playa Hotels & Resorts partnered with VDO.AI to leverage CTV environments to extend reach to cord-cutters and create a linear-like experience by utilizing real-time QR code branded environments and time-based flighting. The brand aimed to generate bookings and target 12 feeder markets with 12 different :30 executions.
Campaign Details
To enhance engagement and provide unique consumer experiences, VDO.AI utilized its smart server and cutting-edge creative tactics. The highly compatible solutions with QR code engagement delivered real-time dynamic QR Codes while empowering the campaign with interactive and personalized creatives.
By combining IP-enabled datasets, VDO.AI allowed CTV activations at scale. This resulted in generating multiple real-time variations that helped in reaching the target demographics, thereby delivering 12 different executions in 12 different geographies and enhancing user engagement and maximizing impact.
Using multidimensional optimization, screen2screen features, and extensive identity mapping methods along with a personalized QR code, Playa was successful in utilizing CTV advertising to its benefit.
Results
- 98.02% (Higher than the industry average of 95%)VCR
- 270+Scans
- 30%Engagement Rate
- +11.7%Increase in visitation
