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PFL
VDO.AI Empowers PFL MMA with its CTV Ads to Amplify Brand Reach and Engagement
Campaign Overview
PFL MMA, a prominent figure in the world of sports and entertainment, set its sights on generating awareness and ticket sales at the US household level for its highly anticipated Featherweight event. In pursuit of this objective, PFL MMA entered into a strategic partnership with VDO.AI, harnessing the potential of high-performing and interactive CTV advertising.
Campaign Details
VDO.AI provided PFL MMA with high-yield CTV ads that delivered smooth and uninterrupted ad experiences to viewers, significantly enhancing engagement levels.
VDO.AI's campaign analysts conducted comprehensive research on the target audiences, enabling the implementation of highly effective contextual and affinity targeting strategies.
Additionally, the ads were enriched with interactive elements, such as QR code wrappers featuring clear and compelling calls to action, designed to resonate with the audience and provide them with further information about event details, ticket booking, etc., on their mobile.
VDO.AI's precise measurement and insight reporting bolstered the campaign achievements of PFL MMA. This expertise facilitated comprehensive analysis, strategy optimization, and improved outcomes for a successful advertising initiative.
Results
- 97.64% (Higher than the industry average of 95%)VCR
- 7K+Engagements
- +7.9%Brand Favorability
- +33%Ad Awareness
