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Oppenheimer
Oppenheimer's Hype-building Success With VDO.AI's High Impact CTV/OTT Ads
Campaign Overview
Following its release, Oppenheimer partnered with VDO.AI to leverage its impactful and engagement-driven CTV/OTT advertising solutions to orchestrate an awe-inspiring buzz among adults. The goal was clear – captivate audiences, enticing them to embark on an unforgettable cinematic odyssey by securing tickets of the show.
Campaign Details
VDO.AI tailored 15 and 20 seconds videos that ran across OTT and CTV platforms to accelerate the reach and catch more eyeballs on the advertisement.The campaign analysts at VDO.AI conducted thorough research and analysis to deliver seamless and relevant connected experiences through geo and contextual targeting.Action-driven creatives were deployed, including engaging QR codes for instant show bookings. VDO.AI also provided real-time insights to measure the performance of the campaign and make necessary amends simultaneously.
Results
CTV
- 92.1%VCR
- 0.03%Engagement Rate
OTT
- 93.42%VCR
- 0.38% (Higher than the industry average of 0.18%)CTR
