Nyra Bets, the premier online platform for horse racing enthusiasts, partnered with VDO.AI to unlock the true potential of interactive CTV advertising, creating a thrilling atmosphere around the highly anticipated 154th running of the Belmont Stakes in 2022. Through this alliance, Nyra Bets aimed to ignite widespread consumer interest in horse racing, enticing fans to fully immerse themselves in virtual participation and revel in the excitement of the event like never before.
VDO.AI implemented a range of strategies and tailored a: 30-second video ad campaign that ran across CTV platforms to foster interactivity with horse racing fans at the household level.
Targeting approaches, including affinity and multi-dimensional contextual targeting, were deployed to analyze audience behaviour in order to prevent ad waste and garner 100% on-target delivery.
Interactive features such as QR wrapper with a clear and enticing CTA for discounts, were integrated into the ad, enabling Screen2Screen accessibility through mobile devices.
Daily comprehensive reports paired with a 24/7 managed campaign specialist team were provided to Nyra Bets to gauge performance and optimize campaign for better ROI and engagement.