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Nissan
Nissan's Magnite SUV Celebrates Its Second Year Since Launch With An Innovative CTV Activation Powered By VDO.AI
Campaign Overview
Nissan, a multinational automotive manufacturer from Japan, recently initiated a two-year anniversary celebration campaign for their flagship and top-selling SUV model, Magnite. The campaign utilized the VDO.AI advanced CTV strategy to enhance brand recognition and instill a feeling of satisfaction and elation among the Magnite consumer base.
Campaign Details
The campaign analysts at VDO.AI conducted thorough research and analysis of the existing Nissan audience, enabling them to implement effective affinity targeting and generate relevant reach and impressions in an immersive CTV environment.
The use of intelligent omnichannel video solutions ensured the ads were displayed in a relevant context and viewed in a safe and fraud-free environment.
To drive user engagement, action-driven creatives were utilized via dynamic QR code and customized CTV gallery, with server integrations ensuring seamless delivery.
VDO.AI provided comprehensive campaign reports and a dedicated team of campaign specialists who offered 24/7 support, enabling thorough optimization of the campaign for maximum impact.
Results
- 92.1%VCR
- 0.03%Engagement Rate
- 2,019QR Code Scans
- 99.98%Viewability
