As part of the 2022 NBA Postseason Campaign, the NBA partnered with VDO.AI to employ a dynamic CTV tune-in messaging campaign. The campaign aimed to target a highly specific group of NBA fans to escalate engagement/excitement during the 2022 NBA Conference Finals. Through this association, NBA aimed to promote the game and drive high engagement.
In order to successfully drive tune-in and drive high engagement and a linear-like experience at scale against cord-cutters, VDO.AI implemented solutions, namely:
Custom QR Code, Real-Time Updated Custom CTV Brand Wrappers (server direct), Video-enabled wobble in-video banner units.
We paired our deliverables with granular campaign reports and a 24/7 managed campaign specialist team which further contributed to the success of the overall campaign. Our targeted ad placements and actionable insights helped NBA garner high engagement metrics with 100% on target delivery.
Our mobile and desktop new innovative 3D Wobble unit was a great addition to the overall strategy as it embraced the standard banner video placements and also drives the consumer's eye and innate sense to explore.