Smart TVs, Smarter Insights!
Download CTV Report 2024
Menu

NBA

NBA Leveraged VDO.AI’s Dynamic CTV QR Codes To Generate High Engagement Rates And 100% On Target Delivery

Campaign Overview

As part of the 2022 NBA Postseason Campaign, the NBA partnered with VDO.AI to employ a dynamic CTV tune-in messaging campaign. The campaign aimed to target a highly specific group of NBA fans to escalate engagement/excitement during the 2022 NBA Conference Finals. Through this association, NBA aimed to promote the game and drive high engagement.

NBA Leveraged VDO.AI’s Dynamic CTV QR Codes To Generate High Engagement Rates And 100% On Target Delivery

Campaign Details

In order to successfully drive tune-in and drive high engagement and a linear-like experience at scale against cord-cutters, VDO.AI implemented solutions, namely:
Custom QR Code, Real-Time Updated Custom CTV Brand Wrappers (server direct), Video-enabled wobble in-video banner units.

We paired our deliverables with granular campaign reports and a 24/7 managed campaign specialist team which further contributed to the success of the overall campaign. Our targeted ad placements and actionable insights helped NBA garner high engagement metrics with 100% on target delivery.

Our mobile and desktop new innovative 3D Wobble unit was a great addition to the overall strategy as it embraced the standard banner video placements and also drives the consumer's eye and innate sense to explore.

Results

  • 100% (Week Over Week High Engagement Metrics Per Mediahub (Agency))
    On-target Delivery
  • Only 3%
    Duplication Of Audience
    Across All Placements
  • 98%
    CTV Completion Rate
  • 1,126
    QR Code Scans