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Mcdonald's
Mcdonald's Leverages VDO.AI’s High-impact 3D Wobble To Increase User Engagement And Conversion Ratio
Campaign Overview
McDonald’s partnered with VDO.AI to infuse creativity and provide scale with their audience to drive brand awareness through VDO.AI's interactive 3D Wobble unit. The leading fast food QSR was looking to precisely target the Afro-American audience.
Campaign Details
In order to increase positive brand equity and effectively achieve the engagements goals, VDO.AI leveraged its highly interactive 3D Wobble unit which helps deliver multiple calls and panel within a comprehensive UX powerhouse.
With smart uses of data and technologically advanced strategies, VDO.AI identified highly engaged viewers and classified them into funnel segments based on multiple variables like demographics, behavior, preferences, etc.
The campaign drove 200% higher CTR than standard creative of the same placement. With the 3D Wobble unit enabling McDonald's to add a unique twist to their ads to increase user engagement and CTR.
Results
- 200% (Higher than Industry StandardsCTR
- 84%View Through Rate
- 39%Interaction Rate
