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Maruti Vitara
Maruti Suzuki Leveraged VDO.AI's CTV Ads For New Product Launch
Campaign Overview
Maruti Suzuki, the leading Indian automobile manufacturer, launched its new SUV- The Grand Vitara in Q4 2022. It partnered with VDO.AI to leverage CTV advertising to drum up customer interest and accelerate product promotion during the Indian wedding season.
Campaign Details
VDO.AI's dynamic CTV tune-in messaging was the solution for Maruti Suzuki to create grand buzz and engagement while complementing the brand's existing advertising strategy.
A multidimensional targeting strategy was devised by leveraging VDO.AI’s CTV technology & branded canvases, custom affinity targeting and geo-fencing to deliver ‘tailored’ connected experiences.
Through its proprietary technology and Branded Canvases, VDO.AI helped Maruti Suzuki foster interactivity and maximize impact.
Real-time navigation access via Apple+ or Firestick made accessing product catalogs and browse features easier.
Results
- 99.01% (Higher than the industry average of 95%)VCR
- 754K+Unique Households Reached
- 5.19%CTV Engagement Rate
- 7.04%Click-through Rate
