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Maruti Jimny
Unveiling True Adventures : Nexa's Jimny x VDO.AI CTV Campaign
Campaign Overview
The meticulously engineered and versatile Nexa's Jimny associated with VDO.AI to focus on delivering a value proposition for its audiences by showcasing true stories of its off-the-road terrain challenges. VDO.AI’s CTV solution was paired with QR code wrappers and branded canvases to deliver an engaging and holistic consumer experience.
Campaign Details
The campaign analysts at VDO.AI researched the right set of audiences for Maruti Jimny and segmented them into affinity, in-market and third-party audiences.
CTV activations were enabled based on the location dataset and geo-fencing to deliver a ‘tailored’ experience and prevent ad wastage.
To foster interaction, multiple attributions were enabled within the CTV campaign, which included a QR code to drive users on-site and a ‘storyboard carousel’ which users could view via a Roku, AppleTV, or Firestick controller.
VDO.AI's precise measurement and insights reporting bolstered the campaign achievements of Maruti Jimny. This expertise facilitated comprehensive analysis, strategy optimization, and improved outcomes for a successful advertising initiative.
Results
- 98.12% (Higher than the industry average of 95%)VCR
- 0.03% (Higher than the industry average of 0.02%)Engagement Rate
- 0.5%Scan Rate
- 22 SecActive Attention with Brand
