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Maruti Jimny

Unveiling True Adventures : Nexa's Jimny x VDO.AI CTV Campaign

Campaign Overview

The meticulously engineered and versatile Nexa's Jimny associated with VDO.AI to focus on delivering a value proposition for its audiences by showcasing true stories of its off-the-road terrain challenges. VDO.AI’s CTV solution was paired with QR code wrappers and branded canvases to deliver an engaging and holistic consumer experience.

Unveiling True Adventures : Nexa's Jimny x VDO.AI CTV Campaign

Campaign Details

The campaign analysts at VDO.AI researched the right set of audiences for Maruti Jimny and segmented them into affinity, in-market and third-party audiences.

CTV activations were enabled based on the location dataset and geo-fencing to deliver a ‘tailored’ experience and prevent ad wastage.

To foster interaction, multiple attributions were enabled within the CTV campaign, which included a QR code to drive users on-site and a ‘storyboard carousel’ which users could view via a Roku, AppleTV, or Firestick controller.

VDO.AI's precise measurement and insights reporting bolstered the campaign achievements of Maruti Jimny. This expertise facilitated comprehensive analysis, strategy optimization, and improved outcomes for a successful advertising initiative.

Results

  • 98.12% (Higher than the industry average of 95%)
    VCR
  • 0.03% (Higher than the industry average of 0.02%)
    Engagement Rate
  • 0.5%
    Scan Rate
  • 22 Sec
    Active Attention with Brand