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Indy
Fueling Indy 500's Reach and Engagement for its 107th Edition with VDO.AI’s High-performing CTV/OLV Ads
Campaign Overview
The legendary Indy 500, famously known as the'Greatest Spectacle in Racing', collaborated with VDO.AI to harness its engaging and innovative CTV and OLV units for the celebration of its 107th edition held on May 28, 2023. The primary objectives were to commemorate this historic milestone, expand the event's audience reach to increase the sale of tickets, and strengthen the brand's partnership with Gainbridge.
Campaign Details
VDO.AI ran 20-30 seconds Connected TV and Online Video ads across top platforms to expand reach among its target audience. The use of intelligent omnichannel video solutions ensured the ads were displayed in a relevant context and viewed in a safe and fraud-free environment.
Through contextual targeting and audience segmentation, VDO.AI identified and targeted audiences interested in motorsports, entertainment, and memorable experiences.
The ads featured interactive elements, including a QR Quiz Wrapper and an OLV Overlay, to engage audiences and compel them to take action.
VDO.AI provided comprehensive campaign reports and a dedicated team of campaign specialists who offered 24/7 support, enabling thorough optimization of the campaign for maximum impact.
Results
- 98.46% (Higher than the industry average of 95%)VCR
- 0.05% (Higher than the industry average of 0.02%)Engagement Rate
- 0.4%Scan Rate
