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HSBC
HSBC Empowers Young Millennials For Safe Banking with VDO.AI’s Engagement-Driven 3D Wobble Unit
Campaign Overview
Aimed at empowering young millennials to invest smartly and securely, HSBC, a renowned multinational banking and financial services company employed VDO.AI’s action-driven and immersive 3D Wobble campaign to generate awareness and drive consumer interest.
Campaign Details
In order to successfully drive awareness and engagement at scale, VDO.AI implemented advanced and dynamic solutions:
Custom video-enabled 3D Wobble was implemented on both Desktop and Mobile to captivate and engage a high-intent audience.
Effective targeting strategies including affinity & multi-dimensional contextual approaches were deployed to analyze audience behavior which further helped in improved campaign optimization.
This was paired with granular campaign reports and a 24/7 managed campaign specialist team which further contributed to the success of the overall campaign. Our targeted ad placements & actionable insights helped HSBC garner high engagement metrics with 100% on-target delivery.
Results
- 0.6% (Higher than the industry average of 0.46%)Engagement Rate
- 0.88% (Higher than the industry average of 0.4%)CTR
- 16.91 SecAverage time spent on desktop & mobile
