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HSBC

HSBC Empowers Young Millennials For Safe Banking with VDO.AI’s Engagement-Driven 3D Wobble Unit

Campaign Overview

Aimed at empowering young millennials to invest smartly and securely, HSBC, a renowned multinational banking and financial services company employed VDO.AI’s action-driven and immersive 3D Wobble campaign to generate awareness and drive consumer interest.

HSBC Empowers Young Millennials For Safe Banking with VDO.AI’s Engagement-Driven 3D Wobble Unit

Campaign Details

In order to successfully drive awareness and engagement at scale, VDO.AI implemented advanced and dynamic solutions:
Custom video-enabled 3D Wobble was implemented on both Desktop and Mobile to captivate and engage a high-intent audience.

Effective targeting strategies including affinity & multi-dimensional contextual approaches were deployed to analyze audience behavior which further helped in improved campaign optimization.

This was paired with granular campaign reports and a 24/7 managed campaign specialist team which further contributed to the success of the overall campaign. Our targeted ad placements & actionable insights helped HSBC garner high engagement metrics with 100% on-target delivery.

Results

  • 0.6% (Higher than the industry average of 0.46%)
    Engagement Rate
  • 0.88% (Higher than the industry average of 0.4%)
    CTR
  • 16.91 Sec
    Average time spent on desktop & mobile