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H&M

How Multinational Clothing Brand H&M leveraged VDO.AI's CTV Advertising to Reach 1.12 Million Impressions

Campaign Overview

H&M affiliated with VDO.AI with an aim to build upon brand awareness and increase reach. Through VDO.AI's compatible CTV Overlays and Branded Canvases, H&M aimed to reach audiences in Tier 1 Indian states and accomplish their goal of increased brand presence and maximized engagement.

How Multinational Clothing Brand H&M leveraged VDO.AI's CTV Advertising to Reach 1.12 Million Impressions

Campaign Details

VDO.AI enabled CTV activations at scale to target the right audience and accomplish H&M's goal. VDO.AI made use of its IP-enabled datasets to target based on the location, weather,audience etc across major Tier 1 states in India. VDO.AI's expert audience mapping strategies tracked H&M's prospective audience and segmented it into groups based on different criteria such as demographics, interest etc.

Using multidimensional optimization, screen2screen features, and extensive identity mapping methods along with a personalized QR code, H&M was successful in utilizing CTVadvertising to its benefit.

VDO.AI's engagement-driven Screen2Screen features which included a personalized anddynamic QR code was leveraged to drive viewers to engage with their mobile devicesand achieve considerable conversions for successful results.

Results

  • 1.12M
    Impressions
  • 1.21M
    Views
  • 90.60%
    VCR
  • 18.52%
    Post Engagement CTR