H&M

Campaign Details

VDO.AI enabled CTV activations at scale to target the right audience and accomplish H&M's goal. VDO.AI made use of its IP-enabled datasets to target based on the location, weather,audience etc across major Tier 1 states in India. VDO.AI's expert audience mapping strategies tracked H&M's prospective audience and segmented it into groups based on different criteria such as demographics, interest etc.

Using multidimensional optimization, screen2screen features, and extensive identity mapping methods along with a personalized QR code, H&M was successful in utilizing CTVadvertising to its benefit.

VDO.AI's engagement-driven Screen2Screen features which included a personalized anddynamic QR code was leveraged to drive viewers to engage with their mobile devicesand achieve considerable conversions for successful results.