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Foodpanda
Foodpanda Leverages OTT/CTV Advertising To Boost Brand Awareness And Maximize Clicks
Campaign Overview
Foodpanda wanted to build upon brand awareness and maximize clicks through Mobile OTT and CTV campaigns. The online platform was looking to target the right set of audience in Thailand and accomplish it's goal of increased brand presence.
A Glimpse into Their Experience
Using CTV/OTT campaigns, we were able to gain the benefits of traditional TV combined with analytics, and VDO.AI was integral in our step towards amplifying our reach.
Thiri Myint
Marketing Director, Foodpanda Thailand
Campaign Details
In order to successfully target the right audience and accomplish Foodpanda's goal, VDO.AI leveraged OTT platforms - Mobile & CTV. VDO.AI's expert audience mapping strategies tracked Foodpanda's prospective audience and segmented it into groups based on different criteria such as demographics, interest etc.
Since the aim was to increase brand awareness and clicks, the campaign was built keeping in mind the end result of higher views, impressions, and increased CTR.
Using VDO.AI's funnel tailored solutions and superior targeting capabilities, Foodpanda's ad ran on targeted OTTs - CTV and Mobile. Top publishers like LINETV, IFLIX, WeTV etc. were seen displaying the ad and recording higher impressions and maximum CTRs.
Results
- 5.01MImpressions
- 4.2MViews
- 3,109+Website Visits Driven
- 7.12%Interaction Rate
