Disney

Campaign Details

To enhance Disney's brand awareness and reach audiences in UAE and Saudi Arabia, VDO.AI utilized its cutting-edge advertising solutions successfully target the right audience and accomplish Disney's goal, VDO.AI leveraged OTT & CTV platforms. VDO.AI's expert audience mapping strategies tracked Disney's prospective audience and segmented it into groups based on different criteria such as demographics, interest etc.

Since the aim was to increase brand awareness and reach, the campaign was built keeping in mind the end result of higher views, impressions, and increased CTR.

Using multidimensional optimization, screen2screen features, and extensive identity mapping methods along with a personalized QR code, Disney was successful in utilizing CTV advertising to its benefit.