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Disney

Disney Leverages OTT & CTV Advertising To Boost Brand Awareness And Reach

Campaign Overview

By associating with VDO.AI, Disney sought to build upon brand awareness and increase reach to drive consideration.Through VDO.AI's cutting-edge OTT & CTV advertising solutions, Disney aimed to reach audience in UAE & Saudi Arabia and accomplish their goal of increased brand presence.

Disney Leverages OTT & CTV Advertising To Boost Brand Awareness And Reach

Campaign Details

To enhance Disney's brand awareness and reach audiences in UAE and Saudi Arabia, VDO.AI utilized its cutting-edge advertising solutions successfully target the right audience and accomplish Disney's goal, VDO.AI leveraged OTT & CTV platforms. VDO.AI's expert audience mapping strategies tracked Disney's prospective audience and segmented it into groups based on different criteria such as demographics, interest etc.

Since the aim was to increase brand awareness and reach, the campaign was built keeping in mind the end result of higher views, impressions, and increased CTR.

Using multidimensional optimization, screen2screen features, and extensive identity mapping methods along with a personalized QR code, Disney was successful in utilizing CTV advertising to its benefit.

Results

UAE

  • 98.33%
    VCR
  • 43.5K
    Unique Reach

Kingdom of Saudi Arabia

  • 97.87%
    VCR
  • 178.5K
    Unique Reach