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Crowd Force

Crowd Force x VDO.AI : Enriching Brand Exposure and Engagement with Visually Appealing and Innovative CTV Ads

Campaign Overview

Crowd Force formed a strategic partnership with VDO.AI to harness its Connected TV advertising capabilities for its campaign featuring a Fortune Teller's Anime Band. Through this, the brand aimed to enhance its visibility and reputation among young individuals, encompassing both males and females, within the United States.

Crowd Force  x VDO.AI : Enriching Brand Exposure and Engagement with Visually Appealing and Innovative CTV Ads

Campaign Details

Engaging and Innovative CTV ads: A compelling video ad was created to showcase the fortune teller's anime band, designed to captivate viewers and align with the interests of the youthful audience.

Audience Segmentation: VDO.AI allowed for precise audience segmentation through affinity targeting and geo-fencing solutions, ensuring that the campaign reached its intended audience across the US, including anime lovers and enthusiasts.

Contextual Relevance: The campaign incorporated contextual targeting to place ads within content that resonated with the target audience, such as anime-related programming.

Interactive Features: Interactive CTV elements such as QR wrappers and interactive content galleries were integrated into the ads to encourage immediate engagement and action, facilitating a deeper connection with the brand.

Granular Reporting: ROI-driven insights were provided through data analytics and AI for continuous performance measurement.

Results

  • 98.92% (Higher than the industry average of 95%)
    VCR
  • 0.04% (Higher than the industry average of 0.02%)
    Engagement Rate
  • 21 Sec
    Active Attention with Brand