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Chanel
Unleashing Captivating Interactions: Chanel Leverages VDO.AI's 3D Impact for Enhanced User Engagement and Brand Visibility
Campaign Overview
Chanel, synonymous with opulent fragrances and enduring refinement, partnered with VDO.AI to leverage its interactive and AI-powered 3D Impact Unit to elevate its brand presence in the US market by engaging, enthralling, and igniting purchase desire among its target audience.
Campaign Details
VDO.AI seamlessly integrated its engagement-driven 3D Impact on desktop and mobile, empowering Chanel to enhance brand interactions and foster a deeper connection that leaves a lasting impression and amplifies overall brand appreciation.
VDO.AI unleashed the transformative potential of responsive animations for Chanel. By leveraging 3P data analysis and contextual targeting, these dynamic and adaptive animations reached US households and mesmerized perfume enthusiasts, leading to heightened brand awareness and a deeper connection with the audience.
VDO.AI provided detailed real-time reports and a highly specialized campaign management team with 24/7 support to help Chanel optimize the campaign in order to maximize impact and achieve higher ROI and engagement.
Results
- 0.95% (Higher than the industry average of 0.52%)Engagement Rate
- 0.78% (Higher than the industry average of 0.4%)CTR
- 57%More Efficient CPA than Goal
- +23%Increase in Brand Awareness
