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Adventure Aquarium
Super-sized Sand Sculptures : Adventure Aquarium x VDO.AI CTV Campaign
Campaign Overview
Adventure Aquarium, a premier attraction in Camden, New Jersey, sought to boost attendance and generate buzz for their annual Super-sized Sand Sculptures event presented by Visit New Jersey. To achieve this, Adventure Aquarium partnered with VDO.AI to leverage its interactive and remote-based CTV advertising.
Campaign Details
VDO.AI closely collaborated with Adventure Aquarium to understand its aim and deployed a range of dynamic solutions, including:
Engaging CTV Ads: VDO.AI designed captivating CTV ads that showcased the awe-inspiring sand sculptures, the event's dates, and the Visit New Jersey partnership.
Audience Targeting: Using Contextual AI, VDO.AI identified and targeted a specific audience segment interested in family outings and local attractions.
Interactive Features: The ads featured interactive elements such as QR codes to book tickets and access further information easily.
Results
- 97.63% (Higher than the industry average of 95%)VCR
- +49.8%Unaided Brand Awareness
- 6.2%Engagement Rate
- +22.5%Purchase Intent
