In an ecosystem increasingly shaped by user choice, regulation and platform shifts, VDO.AI is doubling down on compliant, consent-driven video monetisation.

We’ve always believed the future of advertising is built on two pillars: performance and trust. This inclusion places us within a global standard that governs how user consent is captured, signalled and respected across the digital advertising ecosystem.

What Is IAB TCF and Why Does It Matter in AdTech?

The IAB Europe Transparency and Consent Framework (TCF) is the industry’s gold standard for managing user consent in the programmatic ecosystem. Version 2.2, the latest release, introduces stricter requirements around legitimate interest claims, vendor accountability and granular user controls, in direct response to guidance from European Data Protection Authorities (DPAs).

For publishers and advertisers operating across the open web, TCF v2.2 compliance is no longer optional. It’s the mechanism through which consent signals flow across the entire supply chain, from consent management platforms (CMPs) to DSPs, SSPs and video ad networks. Without it, data processing for personalised advertising and audience targeting lacks the legal basis required under GDPR and the ePrivacy Directive.

What VDO.AI’s TCF Approval Means for Publishers and Advertisers

Being listed on the IAB Europe Global Vendor List (GVL) as an approved TCF v2.2 vendor is more than a compliance checkbox. It is a signal to every partner that VDO.AI processes data responsibly, transparently and within a legally auditable framework. Here is what that means in practice.

For Publishers

Standardised User Consent: Publishers benefit from a consistent, framework-aligned consent mechanism across all inventory, giving users clear controls to grant or withdraw consent while reducing legal exposure at every touchpoint.

Consent Signal Integrity: Every opt-out and objection signal is respected and enforced before an ad is served, ensuring compliant impressions are protected and publisher revenue is never put at risk.

End to End Supply Path Compliance: Publishers can activate video monetisation with full confidence, knowing their entire programmatic supply path carries a verifiable and auditable compliance layer from impression to conversion.

For Advertisers and Brands

Brand Safe Targeting: Every ad served through VDO.AI reaches only audiences who have explicitly consented, making every impression legally sound and safe for the brand.

GDPR and ePrivacy Alignment: Advertisers can operate across EU markets without regulatory risk, knowing that all data processing and audience targeting meet the latest GDPR and ePrivacy standards.

End to End Campaign Confidence: Brands can activate video campaigns knowing their entire supply path is clean, compliant and built on verified consent, removing uncertainty from every campaign they run.

How VDO.AI’s Tech Stack Is Built for Privacy-First Programmatic Advertising

Achieving TCF v2.2 approval required a comprehensive audit and upgrade of our data processing infrastructure. Our engineering and compliance teams worked in lockstep to ensure that consent signals received through any integrated CMP, whether OneTrust, Didomi, Sourcepoint, or others, are accurately parsed, stored, and respected before any ad serving decision is made.

Our compliance infrastructure includes full integration with IAB TCF v2.2 signal parsing across all inventory sources, granular purpose-level consent enforcement byond a simple binary opt-in, real-time consent signal propagation to downstream DSP and SSP partners, audit-ready data processing records aligned with Article 30 GDPR requirements, and robust support for legitimate interest transparency and user objection mechanisms.

This infrastructure doesn’t just satisfy regulators. It protects publisher revenue by ensuring compliant impressions are not inadvertently blocked, and it gives advertisers the targeting clarity they need in a post-third-party-cookie environment.

Building the Future of Compliant Advertising

Privacy regulations will only grow more complex. With the EU AI Act on the horizon and continued DPA enforcement actions across Germany, France and the Netherlands, the ad tech companies that thrive will be those who treat compliance as a competitive advantage, not a cost centre.

VDO.AI’s TCF v2.2 approval is one part of a broader investment in privacy-safe video monetisation. Whether you’re a publisher seeking to maximise CPMs without regulatory risk or a brand looking to reach engaged audiences in brand-safe, consent-verified environments, VDO.AI gives you the infrastructure to do both.
Find us on the IAB TCF v2.2 Global Vendor List here: https://iabeurope.eu/vendor-list-tcf/